In keeping with the theme of change, 2020 keeps delivering strong. Not only have we been busy innovating within the audio technology space and releasing new products, our marketing team has been busy working on a rebrand.
This whole process went far beyond a simple logo change; with the help of global creative agency, Grape, we’ve started from a foundation of identifying our brand’s design language and philosophy.
This process is meant to inform our future marketing decisions by offering a standardized guide, everything from typeface choices to logo size ratios.
With all that said, our new logo looks amazing on a computer/phone but even better on our In Ear Monitors. That is one of the major updates you’ll see moving forward, our new more understated logo as a faceplate choice for our custom IEMs as well as being proudly displayed on our universal IEMs.
Here’s a brief message from our founder and CEO Vitaliy Belonozhko about the rebrand.
Did you miss our COVID-19 update? Here it is.